There are private APIs, which developers use to access in-house backend systems and other internal data for analytics and automation purposes. It makes sense, then, that to deliver top-tier CX, the software and solutions that help do the job must also interact.ĪPIs, or application programming interfaces, are intermediaries that allow two different pieces of software to communicate with each other. ![]() Whether it’s conversational AI that helps pick up on the nuances of customer speech, or making use of metrics like the net promoter score to gauge satisfaction from feedback, customer service is a continuous process of listening and responding to customers. Communication is key to delivering exemplary customer experience (CX).
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